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magazine | CASIO MIDDLE EAST & AFRICA

CASIO's digital piano, Privia, has been continuously evolving since its debut in 2003, based on the brand's key concept of "In Harmony with Life".
With its sophisticated design, dedication to nuanced sound, authentic key touch, and a wide range of other innovative features, Privia offers a fresh new perspective—a 'lifestyle piano' that seamlessly improves a diverse range of different lifestyles.
Brought to you by Billboard LIVE; discover a whole new world of possibilities, crafted by Privia in collaboration with users worldwide.

In 1980, CASIO unveiled its first electronic instrument, the "Casiotone 201 (CT-201)." CASIO’s vision of bringing the joy of music to everyone has been a consistent ideology, which has continued to be passed down since the debut of the inaugural Privia model, the "PX-100," in 2003.

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Privia, is a trailblazer in the realm of "lifestyle pianos" and has embarked on a quest to produce a fresh perspective that transcends the boundaries of traditional norms. Three key figures have joined us in a conversation about the intricate path that Privia traversed. 

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