Skip to content

jose-james | CASIO MIDDLE EAST & AFRICA

Finding Joy in Music: Everything You Need is in Privia
Discovering Pure Musical Bliss: Privia's All-Inclusive Experience

Meet José James, a multi-talented musician wearing many hats, from singer-songwriter to producer. He's here to take you on a journey through his musical experiences with Privia. For José, diving into the music scene was just the next step, given the piano and guitar that graced
his home. Reminiscing, he says, “Around 13, I started messing with chords, realizing my singing could bring joy to people. That's when my passion kicked in.”

When José first laid eyes on Privia, a piano brand, his immediate reaction was a genuine “Wow.” He couldn't believe the sound coming from the PX-S7000 – warm and vibrant. The immersive sound system, flexible enough to fit any room, really got him. This was a game-changer; unlike the usual spot against the wall, digital pianos had their place in the spotlight for José.

José raves about the effortless playability and fantastic touch control of the Privia keyboard, all while praising its sleek and elegant design.
He shares, “What really grabbed me about Privia was its gorgeous 360-degree shape. It's a stunner from every angle. Unlike other digital pianos you might want to tuck away, this design begs to be displayed front and center.”

Currently, José has Privia installed in his studio, which also serves as his residence. He explains, “Having music and life always close is essential. Privia fits perfectly into that idea.”
José shares that his early inspirations in music were Prince and Michael Jackson. Growing up in Minneapolis, he was moved by Prince’s “Purple Rain” as a child. Witnessing Michael Jackson at the age of 8 sparked his desire to become a performer and travel the world.

In the realm of music, José finds maintaining creativity the most challenging aspect. He emphasizes the need to constantly challenge oneself and stay creative. Writing new ideas, drawing inspiration, and engaging in communication are crucial. He acknowledges the difficulty in sustaining this creative process and commends Casio for over 40 years of commitment to creativity in the music industry.

The message José received from Privia is simple but profound: “Enjoy music from the heart.” Regardless of being a professional or an amateur, everyone who loves music has the right to enjoy it. José believes that Privia provides everything needed for anyone to discover the joy of music, even those who haven't had the opportunity before.
The universal feeling of enjoying music is something everyone has experienced at some point. José wishes to share his passion for music with more people, emphasizing the incredible power of music to enrich life.

Select a location