Privia: Crafting Emotion and Harmony in Everyday Living
Ligne Roset, is a beloved French lifestyle brand that’s recognized worldwide for its exceptional design and originality. Its headquarters are comfortably nestled in the enchanting city of Lyon, which Olivier Roset, the company's president, paints as a stunning locale.
“Situated in the eastern part of Lyon, France, Ligne Roset is proud to call the area of Ain home.
Lyon is not only a major French city but also a geographical wonder, blessed with access to both mountains and the sea. It’s well known for its excellent livability, cultural richness, and the intellectual vibrancy of its residents, making it a city with all the qualities one could desire."
On a personal note, Olivier likes to base his lifestyle around achieving fulfillment and balance between his work and private life. He reflects, "While there might have been previous generations that centered their lives around work, I feel it’s now crucial to cherish both aspects.
" Olivier leads a fulfilling life outside of work, full of activities such as attending exhibitions, raveling, and occasionally partaking in sports with his employees. According to him, new experiences and chances to communicate contribute to improving the creativity of his work.
"Ligne Roset specializes in crafting contemporary interior items, seating, and accessories. We aim to provide our customers with items that convey a sense of beauty and elegance. The emotions that evoke this sense of beauty are abundant in daily life and our interactions with others.
Living in a town where urban elements blend seamlessly with nature provides me with a constant source of inspiration. It's truly a meaningful experience.”
Olivier drives himself to work, always with music accompanying him in the car. "Music improves concentration while also helping me to relax – that's why I love it. My wife plays the piano, and my children play the trumpet and contrabass, so music is a large part of our lives."
Olivier is impressed by the exceptional balance Privia strikes between functionality and design. He notes, "What sets Privia apart is its refined functionality and quality as a musical instrument, beautifully ncapsulated into a contemporary design.
This balance between functionality and design, is in my opinion, the most impressive thing."
He further emphasizes that this affinity between functionality and design, resonates with Ligne Roset's verarching concept.
"Privia, much like our own products, is not just about looking stylish as part of interior spaces; it's about producing instruments and music that evokes emotions. That's the unique value of Privia."
Olivier's ability to perceive both work and private life through and emotional lens to aid in producing sophisticated interior items that strongly resonate, and gives him a unique sense of empathy. "The synergy of high-quality performance as an instrument and sophisticated design creates a piano that seamlessly harmonizes with lifestyles. Privia is more than just a piano; it's a lifestyle statement – an piano for daily use, that not only elicits emotions but embodies harmony."
